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14 Aug 2025

Flex Insurance rebrand reinforces commitment to insurance flexibility and accessibility

SYDNEY, Australia – 14 August 2025

Flex Insurance, a digital strata underwriting agency, today announced its rebrand, introducing a new logo and refreshed brand identity.

Flex makes insurance more accessible for Australian strata communities through flexible, customisable cover designed with fairness in mind. 

The new brand reflects Flex’s commitment to always evolving product design, technology and underwriting to meet the changing needs of strata communities. This includes delivering flexible, modular cover and improving cover availability.

The bold new purple shade of the Flex brand, along with the new logo, represents movement, adaptability and individuality. This contemporary design captures the spirit of the Flex offering: smart, inclusive, and always in motion.

Rooted in the brand’s bold and creative personality, the logomark visually embodies flexibility and forward momentum, with fluid curves that suggest flow and customisation.

“We’re excited to unveil the next step of the Flex journey. These changes represent the Flex commitment to delivering insurance that’s tailored by the people and communities we serve,” said Frank Scamarcia, General Manager, Flex.

“Flex is underpinned by the belief that everyone living in a strata community should have access to the protection they want and can afford, because insurance should never be out of reach for anyone. We’re putting our customers in the driver’s seat so they can decide exactly what they do and don’t want coverage for.

“We designed Flex to be smart, inclusive and always in motion, delivering modular cover at an affordable price. We now have a new brand identity to reflect that offering and help communicate the opportunity that Flex represents to strata communities that are looking for more choice in their coverage,” Scamarcia said.

About Flex

Flex is an Australian owned strata underwriting agency. Flex is also one of the most flexible products on the market, suitable for both small and large strata buildings. The strata team at Flex bring over 45 years’ strata insurance experience from our parent company, CHU.

CHUiSAVER Underwriting Agency Pty Ltd (ABN 85 613 645 239, AFSL 491113) trading as Flex Insurance acts under a binding authority as an agent for certain underwriters at Lloyd’s and QBE Insurance (Australia) Limited (ABN 78 003 191 035, AFSL 239545), the insurers of the products.

Terms, conditions, limits and exclusions apply to the products referred to above. Any advice contained on this website is general advice only and has been prepared without taking into account your objectives, financial situation or needs. Before making a decision to purchase the product or to continue to hold the product we recommend that you consider whether it is appropriate for your circumstances and read the Product Disclosure Statement (‘PDS’), Target Market Determination (‘TMD’) and Financial Services Guide (‘FSG’), which can be which can be viewed on this website or obtained by contacting Flex Insurance directly.

Flex Insurance is a wholly owned subsidiary of CHU Underwriting Agencies Pty Ltd (ABN 18 001 580 070, AFSL 243261) (‘CHU’). CHU is a wholly owned subsidiary of Steadfast Group Ltd (ABN 98 073 659 677) (‘SGL’). SGL may receive a professional services fee (‘PSF’) from insurers, premium funders and underwriting agencies such as Flex Insurance and CHU (‘Partner’) for access to regulatory and compliance support; marketing and communications; data insights; and access to technology platforms. The PSF is an agreed amount between SGL and the relevant Partner, usually annually. The PSF is not determined by the volume of the business that the Steadfast Network brokers place, nor is the amount of the PSF known to the Steadfast Network Brokers, so it is not able to influence recommendations to their clients.

Flex Insurance may have access to shared services from SGL, including: compliance tools; procedures; manuals and training; legal; HR banking; and group purchasing arrangements. These services are funded by SGL, subsidised by SGL or SGL receives a fee for them. SGL’s FSG is available at www.steadfast.com.au or on request by telephoning SGL’s Company Secretary on +61 2 9495 6500.

Copyright © 2025 CHUiSAVER Underwriting Agencies Pty Ltd